In 1906, Toblerone became the first chocolate product in the world to be patented. Seventeen years after Theodore Tobler patented his chocolate, Milton S. Hershey registered his Hershey’s Kisses, and turn his plume –wrapped chocolates into a cultural icon.
Hershey’s Kisses are dressed up for a number of seasonal occasion. During Easter, the product is available in pastel blue, pink and green foil.
For Valentine’s Day, red and silver colors are used and in the Fall they are available in ‘Fall Harvest’ in brown, goldenrod and russet colors.
Hershey’s Kisses are consumed by millions of people around the world. Consumers who tasted Hershey Kisses said that they were ‘sweet’ and ‘quick melting’. These qualities were found to be associated with overstimulation and joy.
In addition, they perceived the benefits from Hershey Kisses were to ‘get energy’ and ‘satisfying a sugar craving’.
Hershey Chocolate Company is the world’s largest producer of chocolate and cocoa products. Today the company has an annual revenue (2011) of $6.1 billion, exports its product to more than 90 countries and has operation in Pennsylvania, California, Illinois, Virginia, Canada and other locations outside the US. Revenue for 2012 expected to be 6.6 billion.
Hershey’s Kisses
